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Referencing Style Guide: YouTube video

This guide explains how to reference according to the APA 6th Edition.

YouTube Video- Reference LIst

4PromoteChannel. (2013, July 24). Coca-Cola’s new health advertising campaign [Video File]. Retrieved from http://www.youtube.com/watch?v=kiIr-xC7zRA

Where the screen name and real name of an individual are known, include both. Real name in author position followed by screen name in square brackets. Where only screen name is known, capitalization is same as it appears online.

YouTube Video - In-Text Citation

Paraphrase
Coca-Cola has produced an anti-obesity advertising campaign (4PromoteChannel, 2013) which ...